As we all know, wine is shaped by nature and the elements — whose ever present existence fascinated the ancients, from the indigenous peoples to the Greek philosophers. All recognized the need for balance and harmony, and the value and importance that these elements play in sustaining life itself. Similarly, the concept of terroir speaks to the essence of place, and the unique assimilation of elements that are the creator of the libation we all love — wine.

And so for us it was important that our brand represented this harmonious elemental fusion. Be it the Andean snow melt or the forging fires; the alluvial soils or the famed Zonda winds; the pure, direct sunshine found at higher elevations or the trace elements that bear witness to nature’s endurance and sheer force of will — all providing the magic ingredients to produce outstanding wines. And the Uco Valley is testament to the existence of nature’s raw power, life sustaining presence and nurturing soul. And so it was obvious, only one brand would do — Elemental.